Don't Forget Maslow When Considering Asian Traveller Buying Motives

In today’s video we are joined by Jagdish Sandhu, CEO of Frozen Lime Asia

During our discussion we look at the impact of the Covid crisis on the SE Asia Hotel market and we consider how Maslow’s Hierarchy of Needs can point us in the right direction of what is important in these difficult times when considering Asian traveller buying motives.

Finally, we look at the travel drivers for the Asian traveller when compared to a European or US traveller and consider how these differences might affect domestic and regional travel within Asia but also the potential impact on Asian travel Internationally.

Video Chapters

0:00 Video Intro
1:07 Revenue Hub Intro
1:18 Welcome to Guest
1:55 Frozen Lime Asia Introduction
5:57 What is AsiaPac region like currently
11:07 What is the pricing situation in the region
14:18 Where are we in terms of traveller buying motives
19:39 Different buying motives for different generations
27:53 Will safety be more important than price
34:18 How are the travel drivers different for the Asian traveller
40:15 How much does SE Asia need Regional travel
44:04 Will Asian travellers holiday if attractions are closed

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